British Gas
Energy360 DataView
Copy and creative direction for the launch of British Gas’ new self-serve for business customers.
• Brief
British Gas requested key messaging, headlines, script, and blog writing for Energy360 DataView, a free online platform that lets business customers view and control their energy usage.
I distilled the offering and presented a simple, elegant creative route that clarified the product offering – according to the client’s KSP hierarchy – while encouraging sign ups for use across various touch points, both internal and external.
• Output
We produced a landing page, as well as the video below.