SONY
ULt power sound
A clarion call for Sony’s bass-forward audio lineup spanning speakers, headphones, and accessories.
• Brief
An Omnicom Production team pitched conceptual messaging rooted in the euphoric experience of taking the party wherever you go. Authentic. Authoritative. Speaking like, not to, a new, diverse audience of audio fanatics, striving for a tone that marries Sony’s technical legacy with new ways of experiencing music.
This was the mantra we pitched to Sony, and was the tone the brand ran with when producing assets spanning social media, consumer touch-points, video (below) and their digital estate.
• Output
Take a look at the the final output in the wild.