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      <image:caption>Above the fold on the Network page. The trick was to be proud, but not arrogant.</image:caption>
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      <image:caption>The numbers don't lie.</image:caption>
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      <image:caption>The highlights, along with the legals.</image:caption>
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      <image:caption>Above the fold. Beneath the festive hero banner sits the first navigation bar, which directs users to various bits of content.</image:caption>
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      <image:caption>Our TV ad for this Christmas - the story of Marlowe and Uma.</image:caption>
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      <image:caption>Light Up was one of our Christmas initiatives. Children submitted their Christmas cards, and we projected them onto a building using the magic of Christmas (a.k.a. 5G).</image:caption>
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      <image:caption>Some resources for anyone working from home during the pandemic, or anyone who relies on their phone.</image:caption>
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      <image:title>Home - Keeping the UK Connected | Vodafone</image:title>
      <image:caption>More support - this time in the form of FAQs.</image:caption>
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      <image:caption>And finally, a message from the Vodafone UK CEO.</image:caption>
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      <image:caption>A video highlighting Neo, and Curve (our smart tracker) beneath that.</image:caption>
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      <image:caption>The V-Pet tracker (for the muddiest off-the-lead adventures), and the Vodafone Smart App, the focal point for all important Smart Tech-related information.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1610382347500-ACLLGKE2XJ0DGDDBDXCR/1_above_the_fold.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.rjohnthorpe.com/home/talkmobile-playbook-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1610055034037-S51T4UC8LC6PONN0Q8WX/Slide2.PNG</image:loc>
      <image:title>Home - Playbook | Talkmobile</image:title>
      <image:caption>This wasn't just a couple of slides in a deck. I won't put the entire presentation up, but this'll give you a sense of what went into it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1610055528364-80GS8D88GLVQVA3I3XP4/Slide4.PNG</image:loc>
      <image:title>Home - Playbook | Talkmobile</image:title>
      <image:caption>Talkmobile's core principles, in four words.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1610055821182-K13LFRVVVQH42DL18X4Q/Slide5.PNG</image:loc>
      <image:title>Home - Playbook | Talkmobile</image:title>
      <image:caption>Provide a problem...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1610055856313-CE6YKTTG8LTQ6OVGQYQ1/Slide7.PNG</image:loc>
      <image:title>Home - Playbook | Talkmobile</image:title>
      <image:caption>... and a solution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1610056309803-04789EJE2EH5N3M9E05H/Slide14.PNG</image:loc>
      <image:title>Home - Playbook | Talkmobile</image:title>
      <image:caption>Some insight went into this - four pages' worth, which I won't share here. You'll just have to take my word for it (or check the Contents page).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1610056331370-R4EIXIQ7LRD2JUBS567I/Slide23.PNG</image:loc>
      <image:title>Home - Playbook | Talkmobile</image:title>
      <image:caption>For the use of non-creatives approving marketing collateral.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1610056366249-63Y4BGLU8U5OSTNWYRG9/Slide24.PNG</image:loc>
      <image:title>Home - Playbook | Talkmobile</image:title>
      <image:caption>My favourite game. Talkmobile in 50...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1610056366881-4JH6FZARE147WX5PG7VB/Slide25.PNG</image:loc>
      <image:title>Home - Playbook | Talkmobile</image:title>
      <image:caption>... 100...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1610056366901-W3GU646MLWPG0L8JH5RD/Slide26.PNG</image:loc>
      <image:title>Home - Playbook | Talkmobile</image:title>
      <image:caption>... and 150 words.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1610056366598-5S8UKZK8Z8ODZWN64HYK/Slide27.PNG</image:loc>
      <image:title>Home - Playbook | Talkmobile</image:title>
      <image:caption>Do...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1610056366728-4CW24SUC56CHYFWDV4QK/Slide28.PNG</image:loc>
      <image:title>Home - Playbook | Talkmobile</image:title>
      <image:caption>Don't...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1610056366704-9JTCUAXBPU8G1MEBCPHY/Slide29.PNG</image:loc>
      <image:title>Home - Playbook | Talkmobile</image:title>
      <image:caption>Some final guidelines on grammar and style.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1610054781391-5EL03YY2MHLP462XAYEX/Slide1.PNG</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.rjohnthorpe.com/home/dreamlab</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1609954120702-K9KYCMURWI6U5YF7ACOQ/1_above_the_fold.png</image:loc>
      <image:title>Home - DreamLab | Vodafone</image:title>
      <image:caption>Above the fold, where users can read an overview of the project, beneath which sit prominent device-specific app store download links.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1609954124397-1RYTJ3NKI39OIKTSK0Q4/2_features.png</image:loc>
      <image:title>Home - DreamLab | Vodafone</image:title>
      <image:caption>Charge, Sleep, Fight.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1609954127390-6ZDP8JEWWW8N2ZIGR8LB/3_features_cont.png</image:loc>
      <image:title>Home - DreamLab | Vodafone</image:title>
      <image:caption>A video which explains how to use DreamLab.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1609954131454-ALXYJUFTC1LL9K4TJY7E/4_faqs_footer.png</image:loc>
      <image:title>Home - DreamLab | Vodafone</image:title>
      <image:caption>An important point on data, and FAQs.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rjohnthorpe.com/home/onenumber-for-alexa-by-vodafone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1608732156147-LNDLEWLQBQOPE0XPNXEE/1_above_the_fold.png</image:loc>
      <image:title>Home - OneNumber for Alexa by Vodafone | Amazon &amp; Vodafone</image:title>
      <image:caption>Above the fold.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1608732534790-JWB5TJA7UFQDU1DI3POC/2_steps.png</image:loc>
      <image:title>Home - OneNumber for Alexa by Vodafone | Amazon &amp; Vodafone</image:title>
      <image:caption>Some steps for getting started and features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1608732649580-1Z1UVPG5UYWRY3UDUAZN/3_features.png</image:loc>
      <image:title>Home - OneNumber for Alexa by Vodafone | Amazon &amp; Vodafone</image:title>
      <image:caption>More features and a promotional video.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1608732679030-BPK44T2W0P518IBEH3C3/4_FAQs.png</image:loc>
      <image:title>Home - OneNumber for Alexa by Vodafone | Amazon &amp; Vodafone</image:title>
      <image:caption>Other offers and FAQs.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rjohnthorpe.com/home/galaxy-unpacked</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1609970575260-CH7BO517PDHGSYJUI61X/galaxyunpacked_2_abovethefold.png</image:loc>
      <image:title>Home - Galaxy UNPACKED | Samsung</image:title>
      <image:caption>Our intent is clear: drive leads. The "Register now" CTA appears twice, whilst "Explore Galaxy series" is an anchor link to content further down the page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1609970827397-HWA0RBBI85AVK7DBO88U/galaxyunpacked_3_introduction.png</image:loc>
      <image:title>Home - Galaxy UNPACKED | Samsung</image:title>
      <image:caption>"Pioneering technology. New discoveries. All thanks to Galaxy." The references to NASA missions are intentional. I wrote to inspire and excite as well as inform, and capitalise on the sense of wonder associated with space exploration. We built the page’s navigation around core features of the existing Galaxy range, which formed the basis of the page’s navigation menu.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1609970932713-E4XJUYTGKXQJT6ZTRNN1/galaxyunpacked_4_cameras.png</image:loc>
      <image:title>Home - Galaxy UNPACKED | Samsung</image:title>
      <image:caption>Samsung Galaxy devices are known for their exceptional cameras, the first of product features we chose to focus on. We integrated animation and video to demonstrate key product features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1609970978244-RWEFLJVX32E8NSPL6SQT/galaxyunpacked_5_displays.png</image:loc>
      <image:title>Home - Galaxy UNPACKED | Samsung</image:title>
      <image:caption>Wide, high-resolution edge-to-edge displays with tiny ‘hole-punch’ notches are a staple of the Galaxy lineup.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1609971004159-GUFQ1ISCYEVQNMN12S41/galaxyunpacked_6_5G.png</image:loc>
      <image:title>Home - Galaxy UNPACKED | Samsung</image:title>
      <image:caption>The S20 range included Samsung's first 5G-ready devices... something we wanted to shout about, what with our award-winning 5G network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1609971078190-83NCF7VOSDEBKT7C4JV1/galaxyunpacked_7_battery.png</image:loc>
      <image:title>Home - Galaxy UNPACKED | Samsung</image:title>
      <image:caption>What do you need to support an enormous camera and 5G speeds? A huge battery. We also went into the phone's chipset, RAM, and other performance information.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rjohnthorpe.com/home/voxi-for-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1607029464987-0PTCYKRC3JITURN4AHB7/voxi_for_now_homepage_banner.png</image:loc>
      <image:title>Home - VOXI For Now | VOXI</image:title>
      <image:caption>This banner appears on VOXI's homepage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1607030799781-3DPE1WQ2W4F85C8UE76N/voxi_for_now_matrix_1.PNG</image:loc>
      <image:title>Home - VOXI For Now | VOXI</image:title>
      <image:caption>The front cover.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1607029584262-7W306Z6KV8E8OMAO2DQA/voxi_for_now_landing_page_all.png</image:loc>
      <image:title>Home - VOXI For Now | VOXI</image:title>
      <image:caption>Users then land here - VOXI For Now's landing page. Here they can learn more about the plan and check the eligibility criteria.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1607030808824-18RYGF2PXUZT8CLUHQCP/voxi_for_now_matrix_3.PNG</image:loc>
      <image:title>Home - VOXI For Now | VOXI</image:title>
      <image:caption>VOXI For Now in about 50 words.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1607029911281-VLX8HUQIHYZRTXEGVN5R/voxi_for_now_landing_page_top.png</image:loc>
      <image:title>Home - VOXI For Now | VOXI</image:title>
      <image:caption>A closer view of the plan's hero banner, which calls out the key features. The copy beneath articulates what drove us to build the offer, and finishes with a CTA which invites users to apply (as long as they fit the criteria).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1607030814743-B7WLBXE9QR4AF60ASRJ5/voxi_for_now_matrix_4.PNG</image:loc>
      <image:title>Home - VOXI For Now | VOXI</image:title>
      <image:caption>The leading messaging, and the plan's key elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1607029994509-SUKNZW7PIMZ81R6QH6NP/voxi_for_now_more_info.png</image:loc>
      <image:title>Home - VOXI For Now | VOXI</image:title>
      <image:caption>These two drop-down menus expand on the offer. They explain who's eligible and what the plan gives those who sign up.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1607030818690-POW5U889007IPUQQ32LR/voxi_for_now_matrix_6.PNG</image:loc>
      <image:title>Home - VOXI For Now | VOXI</image:title>
      <image:caption>VOXI For Now in about 200 words.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1607030127831-IA31KJY8QS3EF0M1MES0/voxi_for_now_plan_card.png</image:loc>
      <image:title>Home - VOXI For Now | VOXI</image:title>
      <image:caption>The VOXI For Now plan card, which details the offer in full.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1607030625431-RXIVNH62BY5F1BLEU6CN/voxi_for_now_new_sign_up.png</image:loc>
      <image:title>Home - VOXI For Now | VOXI</image:title>
      <image:caption>Users then land here - the sign-up page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1607030665528-AB35AQBMPDDEJ4EKJHML/voxi_for_now_sign_up_banner.png</image:loc>
      <image:title>Home - VOXI For Now | VOXI</image:title>
      <image:caption>They see this banner...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1607030689093-N9NUA2C3MB0P1DW27SQN/voxi_for_now_sign_up_copy.png</image:loc>
      <image:title>Home - VOXI For Now | VOXI</image:title>
      <image:caption>...then apply after checking the criteria.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/1607031154929-W9ZZWI49YO7AETTMJTEC/voxi_for_now_header_card.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.rjohnthorpe.com/home/rand-farm-park</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/115135e5-7e02-4d68-88e6-a241ad4fadd0/Rand+Farm+Park+Visual+Identity+1.0.png</image:loc>
      <image:title>Home - 2022 Rebrand | Rand Farm Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/132b4c37-30c6-4eec-8cb8-cae9e08fd853/Rand+Farm+Park+Visual+Identity+1.05.png</image:loc>
      <image:title>Home - 2022 Rebrand | Rand Farm Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/14d80d22-e712-4157-9828-f326b60f58fe/Rand+Farm+Park+Visual+Identity+1.010.png</image:loc>
      <image:title>Home - 2022 Rebrand | Rand Farm Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/b9f2fbaf-9c5c-40c1-8421-6e67741ae05e/Rand+Farm+Park+Visual+Identity+1.017.png</image:loc>
      <image:title>Home - 2022 Rebrand | Rand Farm Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/910251a3-e010-497c-9d61-f54ad0216a0d/Rand+Farm+Park+Visual+Identity+1.018.png</image:loc>
      <image:title>Home - 2022 Rebrand | Rand Farm Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f74b458a61d064adf19c8d6/3899d5de-6329-4ff4-9fc5-9b801856c3ba/Rand+Farm+Park+Visual+Identity+1.021.png</image:loc>
      <image:title>Home - 2022 Rebrand | Rand Farm Park</image:title>
    </image:image>
  </url>
</urlset>

