British Gas
Flex Advantage
Copy and creative direction for the launch of a new range of flexible commercial energy contracts.
• Brief
British Gas created a range of contracts for businesses using large amounts of energy, allowing them to access wholesale prices in tranches, depending on their appetite for risk.
Our task was to leverage British Gas’ existing brand identity and remain mindful of the product’s risk-adjacency, while maintaining transparency – all while balancing commercial priorities.
• Output
We build a new landing page, as well as the video below to promote the offering.