SONY
Inzone x fnatic
Copy and creative direction to celebrate a collaboration between titans of hardware and competitive gaming.
• Brief
A collaboration with London-based esports performance brand Fnatic marked the dawn of a new era for Sony’s INZONE line.
Omnicom Production was tasked with creating a landing page to announce the partnership, sitting front and centre of Sony’s digital estate.
Since its announcement INZONE x Fnatic has helped establish Sony as a key competitor in the the space, a key professional endorsement underlining Sony’s technical credentials.