Vodafone + Samsung
Galaxy Unpacked
Words and UX for Vodafone’s launch of the Samsung Galaxy 20 family.
• Brief
Ahead of Samsung’s 11th February 2020 announcement of something in the Galaxy device range, I wrote and co-designed a page that generated interest and captured leads ahead of the S20 range’s release.
Working from a UX-designed wireframe supplemented by SEO-based analysis and data insights, we built a page designed to encourage users to explore the (then) existing Galaxy S and Note ranges, to drive curiosity in what the future held for Samsung’s impending release.
Samsung were effusive in their praise. They said that our page was an industry-leader in lead generation for ahead of new flagship releases, and that ours’ was the best among UK network providers.
• UX journey
Above the fold
"Pioneer". " Discovery". NASA references abound.
Cameras.
Displays.
5G readiness.
Battery.