Vodafone
Keep connected
Creative direction and messaging for Vodafone’s response to the COVID-19 pandemic.
• Brief
I led a multi-functional team of designers and UX specialists to articulate Vodafone’s initial response to Covid-19, according to shifting political and strategic priorities as pandemic unfurled.
Initially manifesting as a single landing page, the strategy evolved into multiple campaigns across varied touchpoints – from commercial to PR – delivering one key mantra: “keep connecting” among shifting priorities.
Ideation to build of the landing page took two days.
• UX journey
Navigation bar 1/2: Content
Navigation bar 2/2: Support
Above the fold
Relevant articles and updates
Vodafone's UK Christmas ad
Supporting Vodafone's "Light Up" Christmas initiative
"Light Up" (cont.)
Resources for working from home
Support FAQs
A message from the Vodafone CEO