VOXI FOR Now

Lockdown, furlough, and record youth unemployment: the Covid-19 pandemic hit VOXI’s core 16-25 demographic particularly hard.

Vodafone responded by creating VOXI For Now, a plan offering them – and anyone out of work – unlimited data, calls, and texts for just £10 a month.

I refined the plan’s finer details alongside VOXI’s senior leadership, and led copy and art direction. I also named the campaign and wrote its messaging matrix, which acted as the blueprint for collateral produced by external agencies.

Social and economic pressure during the period meant deadlines were tight: the plan passed from conception to creative execution in just under three days.