Vodafone
dreamlab
Words for a collaboration between Vodafone and Imperial College London to help people fight cancer and COVID-19 while they sleep.
• Brief
DreamLab was a free, secure app created by the Vodafone Foundation in partnership with Imperial College London. Users downloaded the app, which then harnesses a smartphone’s unused processing power to analyse complex data… all while they slept.
Initially established to fight cancer under Project DRUGS, a COVID-19-specific project was also created at the start of the pandemic.
I co-designed and wrote the copy for the landing page.
• UX journey
Above the fold
The core functionality
The DreamLab video
FAQs