Vodafone
Smart Tech
Copy and creative direction for a suite of smart devices signalling the brand’s transition from telco to tech-co.
• Brief
“Smart Tech” is the name Vodafone gave to their Internet of Things (IoT) range which includes smart trackers, pet trackers, and even a kid’s watch (in partnership with Disney).
While these concepts are familiar for those in the tech industry, this was relatively new to consumers in early 2019.
We built the Smart Tech page to educate the market, while positioning what was already a very familiar brand as a leader in a new sector.
• UX journey
Above the fold on the Smart Tech landing page
The full page